Majority
of Parents Willing to Pay for Better Indoor Air Quality
More than 60%
of people with children living at home would spend discretionary income on
products or services to improve indoor air quality in their homes, according to
the results of a nationwide survey conducted July 7 - 9, 2000 for Chelsea Group,
a leading indoor air quality strategic consulting company, by Market Facts, an
international market research firm.
"This
landmark survey - the most recent of Chelsea Group's ongoing surveys on consumer
perceptions about indoor air quality - not only shows that the majority of
Americans are concerned about indoor air quality, but that they also are willing
to put their money where their mouth is," said George Benda, Chairman and
CEO of Chelsea Group, Ltd.
Overall
concern for indoor air quality is at an all-time high, he said. More than 80% of
homeowners participating in the survey think that the quality of air in their
homes is very important. Also, 75% of people surveyed who are employed fulltime
ranked the quality of air at work as very important. In both home and the
workplace, more than 95% of those surveyed think that the quality of the air is
somewhat or very important, he said. (See graphic at end of release)
"These
numbers are much higher than national surveys conducted as recently as the end
of 1997, when a study sponsored by Underwriters Laboratory (UL) showed that
about 75% of those surveyed thought indoor air quality was somewhat or very
important," Benda said. During the July, 2000 survey, 1,000 adults were
interviewed by telephone over a three-day period. Participants were selected
from all available residential telephone numbers in the contiguous United
States, using a random sampling technique.
Market Facts,
headquartered in Arlington Heights, Ill. near Chicago, is an international
market research consulting company that specializes in collecting and processing
information thereby assisting clients with strategic business decisions.
Chelsea
Group, also headquartered near Chicago in Itasca, Ill., specializes in strategic
and marketing consulting to major corporations for enhanced positioning of
products and services relating to the indoor environment. For more information,
visit the Chelsea Group web site at www.chelsea-grp.com
or contact us at 1-800-626-6722.
